How to write website content that works
Know who you are writing for and what worries them. Put the answer first; detail comes after. Plain words, benefits rather than features, one clear call…
SEO and AI search 4 min read
Set off on a journey through our blog.
We write about the questions clients ask before they call: what a site costs, how long it takes, which platform to choose, how to be found on Google and cited by AI assistants. The answer comes in the first few sentences, and the examples come from our own projects.
These are selected articles in English. More are published in Bulgarian on the Bulgarian blog.
Know who you are writing for and what worries them. Put the answer first; detail comes after. Plain words, benefits rather than features, one clear call…
SEO and AI search 4 min read
What it is: a Moz score; Ahrefs (Domain Rating) and Semrush (Authority Score) have similar ones. What it is not: a Google metric or ranking factor.…
SEO and AI search 4 min read
Choosing and process 4 min read
SEO and AI search 8 min read
Quality 4 min read
Domain = the address, hosting = where the site lives. Without a domain the site has no name; without hosting…
Platforms 9 min read
Your website is often the first meeting with your business: order earns trust, clutter loses it. Design has a direct…
Quality 4 min read
Ask us directly. It might become our next article.

Custom WordPress development
A business website on our own WordPress theme: fast, accessible and easy to edit.

WooCommerce development
A WooCommerce shop shaped around your catalogue, payments and deliveries.

UI/UX and brand design
Structure, look, logo and the rules that make everything feel like one piece.

Redesign and migration
A new site in place of the old one, without losing your Google rankings: every old address leads to its new one.

SEO
Technical SEO, structure and content, so Google shows you when people search.

AI search optimisation
Clear facts about your business, structured data and answers to your customers' questions, so ChatGPT, Gemini and Google AI can cite you.

Digital marketing
Content and copywriting, social media, and paid ads on Google and Facebook.

Speed
The page opens before your customer gives up.

Web accessibility
Audits and fixes to WCAG 2.2 AA, so everyone can use the site, disabled people included, and so it meets the European Accessibility Act.

Maintenance and security
From software updates to security patches: we keep your site's engines in good order, so you can think about your business.

WooCommerce B2B wholesale
A trade catalogue with fast filters, prices for registered customers and a staff panel.
Mission: Tandem Export

Hotel booking engine
Your own booking engine with deposits and two-way Booking.com sync.
Mission: Chiflik Hills & SPA