being found on Google and cited by AI assistants.
6 min read
Search Console: before the click. Searches, impressions, clicks, positions, indexing and real-user speed. Google Analytics 4: after the click. Where people come from, what they view and how many reach…
In GA4, bounce rate is the inverse of engagement rate: 100 % minus the engagement rate. The old Universal Analytics definition (single-page sessions) no longer applies:…
7 min read
Know who you are writing for and what worries them. Put the answer first; detail comes after. Plain words, benefits rather than features, one clear call…
4 min read
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Custom WordPress development
A business website on our own WordPress theme: fast, accessible and easy to edit.
WooCommerce development
A WooCommerce shop shaped around your catalogue, payments and deliveries.
UI/UX and brand design
Structure, look, logo and the rules that make everything feel like one piece.
Redesign and migration
A new site in place of the old one, without losing your Google rankings: every old address leads to its new one.
SEO
Technical SEO, structure and content, so Google shows you when people search.
AI search optimisation
Clear facts about your business, structured data and answers to your customers' questions, so ChatGPT, Gemini and Google AI can cite you.
Digital marketing
Content and copywriting, social media, and paid ads on Google and Facebook.
Speed
The page opens before your customer gives up.
Web accessibility
Audits and fixes to WCAG 2.2 AA, so everyone can use the site, disabled people included, and so it meets the European Accessibility Act.
Maintenance and security
From software updates to security patches: we keep your site's engines in good order, so you can think about your business.
WooCommerce B2B wholesale
A trade catalogue with fast filters, prices for registered customers and a staff panel.
Mission: Tandem Export
Hotel booking engine
Your own booking engine with deposits and two-way Booking.com sync.
Mission: Chiflik Hills & SPA