How much does a WooCommerce store cost in 2026?

The price follows what you get. These are the four kinds of store you will see quoted, with published prices on 31 October 2026.

The other studios’ prices are on their own websites; we quote them as a reference point, not to rate anyone.

Two stores with a hundred products each can differ several times over in work. These are the drivers:

1. The catalogue. How many products and variants (sizes, colours, pack sizes), and where they come from: typed in, imported from a file or synced with stock software.
2. Search and filters. Fast filters by brand, size or price that also work on a phone are real work on a large catalogue.
3. Payments and delivery. Cards, bank transfer, cash on delivery, couriers with live delivery rates.
4. Pricing rules. Quantity discounts, trade prices, vouchers.
5. Integrations. Stock, accounting or invoicing software, marketplaces: each link to another system is a project inside the project.
6. Content. Who photographs the products, writes the descriptions and enters the safety information EU law now requires for consumer products.
7. Migration. Moving an old store: products, customers, orders, and a 301 redirect for every old address so you keep your Google rankings.

This is the part that rarely makes it into the quote and leaves your account every year. Ask about every line before you sign.

Advertising on Google and social media is a separate budget, paid directly to the platforms.

Take two stores in the same position: 1,000 orders a year at €50, so €50,000 turnover, all paid with standard EEA cards. We count only the platform subscription and the payment fees, at Bulgarian prices on 31 October 2026.

To be fair to Shopify: it includes hosting, and a WooCommerce store needs hosting and maintenance. If you use another payment provider on Shopify instead of Shopify Payments, Basic adds 2% of every sale, another €1,000 a year at this turnover. Premium and international cards cost more on both.

The full sum for your store looks like this:

Three-year total = build + 36 × maintenance + 3 × (hosting + domain + licences) + payment fees + the changes you will ask for along the way.

Ask everyone who quotes to fill in every line. A missing line is not free; you simply pay it later.

Tandem Export supplies shops and restaurants with food and drink. Its new site holds 10,000+ products, and only approved trade customers see prices, after they sign in. The scope came from the catalogue and the way trade customers order:

• filters without page reloads by brand, pack size and price, which also work on a phone;
• ordering tools: quick order by product code, “ordered before”, favourites;
• a staff panel with one inbox for orders and enquiries;
• our own theme and plugin on WooCommerce, with no page builder, so there is no builder licence to renew every year.

In Lighthouse: 99 for performance on mobile (2 November 2026) and 100 on desktop (31 October 2026), 100 for accessibility; real visitors see the main content in 0.9 seconds. The project price stays between us and the client, but the scope is public, and it shows where the work goes.

If you don’t need online payment, there is a simpler option: a catalogue with enquiries. That is how the Reha Bul site works: 198 products, no prices by the client’s choice, and an enquiry button on every product that reaches the chosen shop. Without online payments there are no card fees, no fiscal reporting for them and no courier modules.

• Launch with the catalogue you have. Ship the core features and add the rest in a second stage, once you see what customers use.
• Count the licences. Every paid extension is a yearly bill and one more thing to update. Ask which ones you need and what they cost after year one.
• Hosting and the domain in your name. Then you are free to change studio if you ever want to.
• A written quote with every cost, including those paid to other companies: the payment provider, the courier, the host, the extensions.
• Compare three years, not launch day. The cheap store you have to rebuild after a year is the most expensive one.

If you are still testing whether anyone will buy, you have a dozen products and you are happy to run the store yourself, a subscription platform or a template package is a sensible choice. You will learn more about your customers for less money.

A custom store earns its cost when the catalogue is large, you sell to trade customers, you need links to other systems, or the store already makes money and every slow page costs orders.