--- title: "Why WordPress may be the right platform for your business" url: "https://kkdesign.bg/en/blog/why-wordpress/" description: "WordPress is free software that runs almost 40% of all websites. When it is the right choice for a business, when it is not, and what it really costs." published: "2024-04-10" updated: "2026-11-01" --- # Why WordPress may be the right platform for your business Published: 10 April 2024 · Updated: 1 November 2026 ## (lead, no heading) WordPress is free, open-source software for building and managing websites. According to W3Techs it runs 39.5% of all websites (31 October 2026). For most company sites, blogs and online shops it is a sound choice, provided it is built with few plugins and looked after properly. It is also what our [custom WordPress builds](https://kkdesign.bg/en/services/custom-wordpress-development/) run on. ## In short - **What it is:** free website software, around since 2003, now behind almost 4 in 10 websites. - **Strengths:** easy editing, a huge choice of themes and plugins, it grows with the business, a good base for SEO. - **Weak spot:** plugins. In 2025, 91% of new vulnerabilities in the WordPress ecosystem were in plugins (Patchstack). - **Cost:** the software is free; you pay for the domain, hosting, build and care. ## What is WordPress? WordPress began in 2003 as a blogging tool and is now used for every kind of site, from a five-page company site to a large shop. It is written in PHP and stores content in a MySQL or MariaDB database. Since version 5.0 (December 2018), pages are written in the block editor: a heading, a paragraph, an image and a button are separate blocks you can move around. Two names cause confusion. **WordPress.org** is the free software you install on your own hosting. **WordPress.com** is a paid hosted service with plan-based limits. In this article, “WordPress” means the first. ## Why choose WordPress for a business website? - **Easy to edit.** Staff without technical training can change text, swap an image or publish an article. With a well-built theme they cannot break the layout by accident. - **Flexible.** Thousands of themes and plugins cover common needs, and a custom theme covers the rest. We build every site on our own theme, without a page builder, so it stays fast and easy to maintain. The three-year difference is costed in Custom WordPress theme vs page builder. - **Scales.** The [Tandem Export](https://kkdesign.bg/en/portfolio/tandem-eksport/) wholesale catalogue, with 10,000+ products, runs on WordPress and WooCommerce. - **A good SEO base.** Readable URLs, editable titles and descriptions, and an XML sitemap. It is a base, not SEO in itself: rankings depend on content, speed and structure (see [SEO services](https://kkdesign.bg/en/services/seo/)). - **Secure when maintained.** The core gets fixes quickly. Patchstack’s report on 2025 found 91% of new vulnerabilities in plugins, 9% in themes and only six in core, all low risk. Fewer plugins, prompt updates and tested backups do most of the work ([website security](https://kkdesign.bg/en/blog/website-security/)). - **No licence fee.** You pay for hosting, the domain, the build and care. What drives the price is on our [pricing page](https://kkdesign.bg/en/pricing/). ## When is WordPress not the best choice? If you need a single page that will never change, or nobody will look after updates, a hosted builder such as Wix or Shopify may be simpler. You pay a monthly subscription, and hosting and updates are their job. ## How to get started with WordPress 1. **Register a domain** in your company’s name (see [domain and hosting](https://kkdesign.bg/en/blog/domain-and-hosting/)). 2. **Choose hosting** that fits the site: a shop needs more than a brochure site. We can help you choose and set it up. 3. **Install WordPress.** Most hosts offer a one-click install; you can also install it by hand from wordpress.org. 4. **Pick a theme.** A ready-made theme is a quick start; a custom theme fits your brand and carries no unused code. 5. **Add plugins sparingly.** Yoast SEO for titles and descriptions, WooCommerce for a shop, a form plugin for enquiries. Every plugin is code that needs updating. ## Frequently asked questions **### Is WordPress free?** The software is free and open source. You pay for the domain, the hosting, the build (theme, content, set-up) and ongoing care: updates, backups and security. **### What is the difference between WordPress.org and WordPress.com?** WordPress.org is the free software you install on your own hosting and control completely. WordPress.com is a paid hosted service run by Automattic, with limits on themes and plugins depending on the plan. The business sites we build run on WordPress.org. **### Is WordPress secure?** The core has a dedicated security team; Patchstack counted only six new core vulnerabilities in 2025. The risk sits mainly in plugins and themes, so keep them few and up to date. **### Is WordPress suitable for an online shop?** Yes, with the WooCommerce plugin. It works from small shops to catalogues with thousands of products, as long as the hosting and theme are chosen for the load. ## Want a WordPress site that stays light? Tell us what you need. We will say whether WordPress is the right fit and what it will cost. [Custom WordPress development](https://kkdesign.bg/en/services/custom-wordpress-development/)